THE MARKET
OUR CUSTOMERS
Spill the Tea's consumers are gender neutral following up from the age of 16 and drink tea on the daily.
Our Australian consumers strive to be health-conscious and follow the rise of sustainable practices within their lives. Inclusive to this our consumers continuously partake and help raise fund with our partnership charities to prevent deforestation and global warming.
MARKET RESEARCH
What Our Customers Want
Direct sales and E-commerce are Spill the Tea's leading distribution channels. Being able to target consumers directly and pitching our unique selling point (USP) will benifit in meeting their needs (functionality and product experience).
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Regarding E-commerce these same ideas are able to be conducted directly online and provide additional support to consumers who have product queries.
Distribution Channels
Industry market trends predict the growth in tea and coffee in the next five years. Tea and coffee industry products are in strong demand from consumers, therefore Spill the Tea need to provide strong performance to meet consumer demand.
Modern food trends suggest that "86 per cent of Australians trying to be more health-conscious" linking to Spill the Tea USP by providing tea with additional health benefits meet this demand. "Additionally, 39 per cent said social media influences their behaviour" with Spill the Tea having and using E-commerce this will benefit the spread of awareness as a small business.
Industry Trends
Demand in high-value tea and coffee is wanted in Australia however, with the rise in competition may prevent revenue growth. Some key competitors include:
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Although by researching into these competitors will allow Spill the Tea to gain insight into their strengths and weaknesses and apply this to our own product to gain more awareness.
Competition
GET, KEEP, GROW
by using modern and main-stream media (Instagram) to gain awareness will entice consumers, keep them interested in my business and allow Spill the Tea to further grow into a mass market.
