THE FINANCES
Market Analysis
Market Demographic includes consumers over the age of 16, which considered 80% of Australia's population. (Gender Neutral)
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50% of Australia population will drink at least one cup of tea per week. With the main demographic being aged 65+
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Due to the large array of consumers, who are considered to be tea drinkers and health conscious provides Spill the Tea to be a mass market, with both in-store and online purchases.
Costs
Using Start-up costs system to calculate ballpark figures of essential items needed to start up Spill the Tea. Startup costs needed around $10,000
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-Click picture to see costs
Pricing
Cost of one product to sell: (Green Tea)
Box 100g (20-bags) = $15
Foil 250g (loose leaf) = $35
Tin 250g (loose leaf) = $37
Cost of one product to sell: (Iced Tea)
Box 100g (50-bags) = $17
Foil 250g (loose leaf) = $37
Tin 250g (loose leaf) = $40
Revenue Steams
As a startup a range variety of revenue streams is in need to ensure Spill the Tea has a safety net.
-Transaction-based revenue
-Online sales
-Government Grant in creation of sustainable product ($150,000)
-Partnering with a charity of choice to sponsor products (Climate for Change)